How biometrically enabled eye scanning has transformed the world.
The new technologies used by a growing number of businesses and institutions across the world are allowing them to use digital eyes to provide real-time information to staff.
This has brought significant benefits to staffs who are required to do things like read reports, look at documents and provide customer service.
With this new information, the customer is now able to get a better understanding of their business, their customers, and how their business is doing, said Daniel Schmitt, president and CEO of the International Association of Privacy Professionals.
It is one thing to have a human eye scanning system, but to be able to do it using digital eyes?
“You can make a digital device that can do that, and you can get real-world data in that device.
And the customer can use that data to know if a particular company is doing well or if they have a problem.
It really opens up a lot of opportunities,” said Schmitt.
This technology has the potential to transform every aspect of our lives.
As we grow, we want to provide a better experience for customers.
It’s not just about the technology, but it’s also about the people that are using it.
“If the technology is effective in its use, the business will be successful.
And if it’s not effective, the company won’t survive.”
As a consumer, what is the best way to pay for the services you rely on to stay in business?
This is where eye tracking can help, said Mark Zagorski, a principal at Zagor Technologies.
The world’s largest eyeglass maker, which makes a range of glasses and eye protection products, uses digital cameras to capture a customer’s eye movements.
These are compared with a database of images that are captured by a human.
The resulting data can be fed into the software that identifies the customer and offers a better overall experience.
The technology works by automatically recognizing your eye movements and displaying a picture that can then be turned into a digital image, which can be shared on the internet, the same way a customer can share a shopping receipt or other information with a bank.
“It’s very much like you are scanning the eye with a camera.
That’s how it works,” said Zagorgski.
“The human eye can be very sensitive to different patterns of movements and you know exactly where that pattern of movements are, but the eye is much more sensitive to movement that is very much outside the natural field of view of the human eye.”
To find out if a customer is using the technology correctly, Zagoreski said his team uses a technology called Eye Tracking Vision, which uses technology developed by the eye health company Avast to identify users’ eye movements, as well as other characteristics such as how much distance they have travelled.
This can tell the business whether or not a customer has been using their eye scanning technology, and if the data is accurate, can suggest whether they need to upgrade their software or use an optometrist.
This is where the real power lies.
This data can tell a business if they need help with their sales and customer support systems.
“Eye tracking technology can provide that kind of information,” said John Lissner, a business professor at New York University.
If the business has a problem, it’s often easier to send the eye data to a third party that can help.
“You have an opportunity to do a customer service call and then, through the eye tracking technology, that data can then become part of the business case,” said Lissener.
Eye tracking is already being used in healthcare and medical device, but companies are finding it is a way to save money on their technology.
“Eye tracking can reduce the cost of the eye scanner, which is not always the case in the past.
We have been using it for years in medicine and other sectors and it has had a significant impact in that,” said Daniel Hirsch, senior vice president at IBM Research.
This could be particularly relevant to companies that use a lot more expensive medical equipment such as the MRIs that are being used to monitor the patients.
“A lot of these devices are being upgraded with sensors, and they are also using more advanced imaging technology, so they need a way of saving money in terms of the hardware that they’re using,” said Hirsch.
Eye scanning also has the ability to help businesses save money by giving them an accurate view of their customer’s eyes.
For instance, in the healthcare sector, eye scanning can be used to see if a person is using a device that detects when a patient has had surgery or a heart pacemaker.
It’s not all positive.
“In the healthcare industry, a lot is still to be done before eye tracking becomes a standard technology in all of our medical equipment.
But I think it’s going to become more prevalent in the next few years, particularly in the eye-tracking sector,” said D. J. Bicknell